Expert Spotlight: Lightning Interview with David Contorno October 2019
October 18, 2019: Billy Nicolich (Executive Director of the Health Care Nudge Coalition) was able to meet informally with industry expert David Contorno . On behalf of the Health Care Nudge Coalition, many thanks to David for spending a little bit of time with us, and fielding our lightning interview. We hope that students and innovators in health care will become more familiar with David's work and his perspective. Billy: In your interview with Dr. Zeev Neuwirth on his “Creating a New Healthcare” podcast , you mention how you have been out there creating better value-based employer health plans, which is fantastic. In what ways have you been scaling this out? David: I've been scaling out in two ways. One, I do a lot of writing and speaking. All that I apply to health plans is common sense. If you just get people to think and act a little differently, they can often do it on their own. But, some are scared. So, we work with them and help them directly. My speaking, writing